Summary
Creative, adaptable marketing manager versed in content creation, website management, social media management, and brand development. Freelance writer, graphic designer, and website manager.
Experience
Radiant Senior Living | Sept. 2013-Present
Director of Brand Development
Head of marketing strategy and brand development for 19 senior living communities across the Northwest as well as corporate initiatives. Lead on all print, digital, and social advertising campaigns working with 19 separate budgets, managing multiple sources of input and approvals. Content creator for blogs and social channels utilizing mediums such as white papers, ebooks, digital downloads, video, stories, and more. Management of team members that are part of our operations and marketing team. Lead on monthly training opportunities for staff on marketing and social media.
Highlights:
– Heading a year long video-based social media advertising campaign, 2018. Responsible for writing of all 26 scripts and production of videos.
– Creation of logo, marketing materials, and large branding collateral including monument signs and bus wraps for new acquisitions
– Creation and execution of a recruitment and retention campaign that resulted in a 40% increase in traffic to our careers page.
– Speaker, Social Media in Senior Living at the OHCA Marketing Symposium of 2015 & Spring Conference 2015
Jenni Bost Creative Services | 2010-Present
Owner, Content Creator
Freelance writer, graphic designer, and social media manager. Owner of personal blogging brand, A Well Crafted Party. Former owner of Portland Bloggers a blogger resource and meet-up group reaching 400+ members at time of sale. Skilled at marketing services, fulfilling client expectations, and maintaining multiple streams of revenue.
Highlights:
– 12 TV Appearances, Portland Today & Afternoon Live
– Quarterly production of event brochures for Meridian Library District
– National publications in print and web featuring my original content
Olive Garden | 2006-2012
Service Trainer and Bartender
Tulsa Front Page | 2006
Lifestyle Editor
Education
Oklahoma Baptist University | 2003-2006
Journalism
William Woods University | 2002-2003
English
SKills
- Windows and iOS
- Microsoft Office and iWork
- Adobe Creative Cloud
- Especially proficient in Photoshop, Illustrator, and InDesign
- CMS systems
- WordPress
- Blogger
- SquareSpace
- and more!
- HTML/ CSS
- Email Automation Software
- MailChimp
- Constant Contact
- Active Campaign
- and more!
- Google Drive
- Social Media Management (All popular social sites)
- Social Media Automation Software
- CoSchedule
- Buffer
- Hootsuite
- and more!
- SEO
- CRMs (Customer Relationship Management)
- You’ve Got Leads
- Eldermark
- Matrix
- Airtable
- Animaker
- Room Sketcher
- Proficient in photography
- Event design
- Event planning